Company Profile
History
GoshenLand Capital Inc (GLCI) was founded by local Baguio entrepreneur and lawyer Alexander Bangsoy and registered with the Securities and Exchange Commission in 2007. It was at a time when condominium ownership in Baguio, for most locals, was almost unheard of.The presence of condos in Baguio, let alone master planned communities in the area, was not a familiar real estate concept to the local market whose population was now growing at an unprecedented pace. The few, old, two to three condos in Baguio at that time, built in the 70s to late 80s were owned by people from Manila , developed by businessmen from out of town, not locals.
Thus, seeing the gap in the market with the challenge of Baguio’s limited land area, GLCI led by its CEO Alexander Bangsoy pioneered the development of mid-rise condominiums in the city since 2007 to help accommodate the city’s growing population. Even as a local start-up real estate organization, GoshenLand envisions itself to do well as it brought on board world class planners and consultants. These were the global research firm CB Richard Ellis,TCGI Engineering, EGD Lopez &Partners for master planning,DCI Architects for architectural design and EA Aurelio for landscape design. GoshenLand then became a prime mover of new local vertical developments in Baguio at par with Manila standards.
Being the first mover in a localized , complicated , pioneering industry, GoshenLand had to embark on educating the local market about real estate investments. Since then, GoshenLand developed and sold 18 mid rise residential vertical buildings, 1,700 units were delivered,culled out 50% of the market share and generated Php 4 billion in revenues. Its vertical developments are known in Baguio as The Courtyards, North Cambridge, Central Apartments, GoshenLand Towers and Burnham Hill. Its few lots only, house and lot horizontal developments are named Summerfields and Rock Valley.
In 2015, a publicly listed company, Premiere Horizon Alliance acquired 55% ownership of GLCI for Php 440 million at a company valuation of Php 800 million.
GLCI Baguio currently holds office at CYA Centrum building, Kennon Road, Baguio. It could also be easily reached digitally on social media through its vibrant and customer responsive pages on FB, Messenger and website at Https://www.goshenlandcapital.com.
The Founder/CEO
Atty. Alexander L. Bangsoy
A traumatic childhood experience of
ejectment from their rented home near a squatters’ area in La Felonila, Quezon City planted
the seeds of providing affordable but excellent homes for ordinary Filipinos in the heart
of Alexander Bangsoy, the son of Igorot house
helpers from Mountain Province who went to
Manila to work.
Unable to hire an expensive private
lawyer to defend them in the ejectment case,
he vowed to become a lawyer someday. To
support him, his dad worked as an Overseas
Filipino Worker (OFW) in Dammam, Saudi Arabia where his employer hid his passport and
did not honor the agreed salary in the contract.
His mother engaged in a small business of
buying and selling recycled knitting yarns. To
augment his law school allowance, Alexander
worked as a sidewalk vendor along Session
Road in Baguio City and in the public market.
He also sold Baguio knitted sweaters to his
friends and classmates at the Ateneo College
of Law.
After his law practice in Manila, he went
home to Baguio where he did entrepreneurial
junkyard deals in real estate without capital. At
that time, he was in debt for mounting hospital
bills incurred by the heart bypass operation of
his father that had gone awry. His father died.
With no capital to start, he soldiered on with
his junkyard deals and put up TBF realty in
2005. TBF sold lots at zero interest and got a
fast market response.
In 2007, lawyer-entrepreneur Alexander Bangsoy established Goshen Land Capital Incorporated to develop TBF Realty’s real
estate assets. It focused initially on residential
subdivisions in prime locations all over the city.
To further provide affordable yet quality homes
for the ordinary Filipino, Goshen Land added
master planned condominium communities in
its home offerings. These maximized land use
and better living for residents because Goshen Land master planned communities provide
security, commercial convenience access and
property management. To further give worldclass products and service to its customers,
the Goshen Land CEO studied Masters in Entrepreneurship at the Asian Institute of Management (AIM), Sales Management at Kellogg
University (USA) and currently studying at the
Harvard Business School under its Owners,
Presidents, Managers (OPM) program. “Because the probinsiano deserves better, I being
one of them,” the CEO said.
With just six years in the industry, Goshenland CEO Alexander Bangsoy was recognized by the
global Ernst and Young Entrepreneur of the
Year award 2013 as a national finalist and was
granted a graduate award from small business
by the Small Business Corporation. Awarded
Developer of the Year for five years by the Baguio Midland Courier and is now poised to expand to emerging markets in nearby regions
and beyond. But more than this, Goshen Land
is grateful for the opportunity to serve others--prosper its partners (Goshen Land staff),
agents, stakeholders and change lives of underprivileged children .***
Project History
Track Record
-
2022
Stanford Residences
New Lucban, Baguio City
Stanford Residences is Goshen Land's newest income generating property that is a walk away from Baguio City's
public market, Saint Louis University and Sacred Heart Hospital, Session Road, schools and malls.
Read More
-
2014
The Courtyards (Lodges)
Aurora Hill, Baguio City
The Courtyards Lodges with its own exclusive amenities on a premium lot with 24-hour security is now a far better option for family investment and business.
Read More
-
2014
Goshen Land Towers
Leonila Hill, Baguio City
Baguio has scarce prime commercial property for sale especially within the central business district.
If ever a property comes up for sale, one has to pawn the family silver and more before one could afford it.
Read More
-
2013
Burnham Hill
Kisad Road, Baguio City
Mindful of the savvy investor’s needs,
Goshen Land came up with BURNHAM HILL. It is
an investment property ideal for those looking for a
transient-residential-rental property with a potential commercial value
Read More
-
2013
The Courtyards (Cabins,Manors)
Leonila Hill, Baguio City
The Courtyards by Goshen Land is a quiet and breezy masterplanned community with exclusive resort type amenities where families now reside.
Read More
-
2013
North Cambridge
Bakakeng, Baguio City
Yearly in June, the local
government of Baguio inspects
student boarding houses in the
city and many always come up
short of the needed basic safety features for passable housing
standards.
Read More
-
2013
Central Apartments
Aurora Hill, Baguio City
For the budget investor looking for a starter investment that he could earn money from, Central Apartments is a gold mine because it is located in the city's most preferred rental residential area since it is close to hospitals, schools, market , malls and all the conveniences Baguio residents need.
Read More
-
2010
Summerfields
La Trinidad, Benguet
Summerfields is Goshen
Land’s premiere community venture.
Situated on a mountain top, its inspiring view of La Trinidad Valley and the
famed strawberry fields make it a serene home and getaway.
Read More
Our Principles
Vision Statement
Vision
The trusted brand that provides residential, educational, tourism real estate needs in central and northern Luzon. Rest for the weary soul by developing TRIPS.
Mission
To become the country’s premiere second home developer.
Values
- G - God Centered and Family Oriented
- I - Integrity
- L - Loyalty
- S - Service
- T - Teamwork
- E - Excellence
- P - Passion
- P - Perseverance
- C - Commitment
Awards & Recognitions
Achievements
Micro Small Medium Enterprise Graduate
Micro Small Medium Enterprise Graduate. Small Business Corporation gave the
award to Goshen Land Capital
on July 26, 2013, as the company expands and eyes new
markets.**
TV5's Bigtime Feature
Goshen Land’s CEO and
President Atty. Alex Bangsoy was featured in TV5’s
Bigtime, which is focused
on rags-to-riches stories of
individuals.**
Goshen Land in PhilRealty TV show
The Philippine’s first real
estate lifestyle TV Show
featured Goshen Land in its
recent show as a Premier
Developer of the North.
Philippine Realty TV is the
first and only TV Show of its
kind dedicated to realty and
housing industry. It airs on
Studio 23, ANC and ANC
International on TFC.***
Goshen Land's CEO featured in Go Negosyo
Atty. Alex Bangsoy, Goshen
Land’s CEO and President
has been given the privileged to be featured and included as one of Go Negosyo’s 50 inspiring stories of
Master Entrepreneurs. Go
Negosyo will be narrating
the story of entrepreneurs
like Atty. Bangsoy who
dreamed big and achieved
something bigger.***
Testimonials
What People Say
Joy Daytec
Goshen Land Towers, Unit Owner
We purchased the condo unit from Goshen Land on its pre-selling phase and after years
of waiting, we finally moved-in last 2019. We are paying the monthly amortization through
bank financing thus we immediately lease it for daily transient and we could say that its
paying for itself. The value of the condo already increased by almost a million in just a year,
so it is really a good investment. Accessible location, flexible payment terms and reputable
developer are the factors that we considered in investing in real estate properties.
Arch. Starion Camero
Burnham Hill, Unit Owner
At a young age I was thought the value of investing in
real estate properties. Now that I have a family of my
own, I decided to put my money’s worth in buying a
condo with Goshen Land. Known for their good track
record, it is a perfect choice for me and at the same time
it is also a good investment. I decided to have it rented
out for lease and transient with the help of Goshen
Land’s Property Management. I can say that I am earning
and I can see the return on my investment.
Management
GLCI Board of Directors
- 1. Roberto B. Ortiz Chairman
- 2. Alexander L. Bangsoy Director / President & CEO
- 3. Raul Ma. F. Anonas Director / Treasurer
- 4. Brandon P. Leong Director
- 5. Andres A. Del Rosario Director
- 6. Jael T. Cuaresma Director
- 7. Annabelle C. Bangsoy Director
- 8. Daniel Terence Yu Independent Director
- 9. Jingboy M. Atonen Independent Director / Corporate Secretary
- 10. Ana Liza G. Aquino CFO/COO
Articles of Incorporation
SEC Registration
Certificate of Filing of Amended Articles of Incorporation
Entrepreneurial Social Responsibility
Goshen Land Caring Hands
Goshen Land’s humble beginnings have propelled it now to establish its Entrepreneurial Social Responsibility (ESR) arm called Goshen Land Caring Hands. We
at Goshen Land refuse to call it CSR, since our heart and
soul is entrepreneurial, not corporate. Goshen Land Caring
Hands concerns itself mainly with life coaching young people from the local football community in Baguio because we
believe that the heart of a person, his internal highway will
determine his destiny. The inside character of a person is
much more important to us than anything else.
Secondarily, Goshen Land Caring Hands works
on the education of these young people by providing scholarships for those who were selected, free tutorials, academic logistics assistance, academic and personal accountability, encouragement , counseling , team building , football
team logistics support, football coaching through the Cordillera Goshen Land Football Club and providing local tournaments for the kids of Baguio so they have a better use of
their time rather than getting addicted to online games. It
also provides football equipment and gears to kids under
its care. Through its club, Cordillera Goshen Land Football
Club (CGFC), FIFA-based football and futsal training are
done by its volunteer coaches. Also, Goshen Land Caring
Hands recognizes that football paves the way for most underprivileged kids in the locality to have a chance at finishing
a college degree because of the availability of scholarships
for football athletes in colleges and universities in Manila.
Baguio has already sent a whole team of football players
in Manila as scholars at the Lyceum of the Philippines, and
earlier, some football players to the Ateneo, La Salle and
FEU.
Thirdly, Goshen Land Caring Hands has an outreach for street kids in the city who decided to take part in
Goshen Land’s program for them. Rugby-sniffing kids were
organized and trained to play football and they were offered
a functional literacy program with volunteer teachers from
the Department of Education.
This school year, Goshen Land increased its elementary, high school and college scholars to 17. The scholarship program is part of Goshen Land’s Entrepreneurial
Social Responsibility (ESR) together with the free entrepreneurial training the company offers
